7 Smart Tips To Create Facebook Ads

Facebook is a great platform to post your advertisements. With more than 2 billion monthly active users, Facebook leads the social media platform, and this makes it a digital marketer’s playground.

Facebook has the volume of users that you need for your advertisement. It is also the best alternative to Google AdWords. Google AdWords is good, but it’s expensive. People always think advertising on Facebook is a waste of time but let me tell you that’s not the case. People blame the platform for their failure, but the real reason for their failure is their tactics.

Tactics are important if you want to use Facebook Ads to your advantage. If you haven’t got a tactic don’t worry, below are the tips which will help you develop a full proof strategy:

    1. Target Right Audience

Posting an amazing ad is not going to get you anywhere. If the right audiences are not seeing your ad, it won’t amount to anything. Targeting the right audience is very important.

For example, if you want to advertise about your gym, you probably wouldn’t target people who are more into fast foods or the people who aren’t remotely related to fitness.

2. Post Images via Instagram

  

Post images via Instagram rather than posting images directly on Facebook.

You are probably wondering why?

In a study, Buzzsumo found that “images posted via Instagram get 23% more engagement.” Use this to increase your audience engagement by 4 times.

And this is possible if you consider the amount of user engagement Instagram receives. According to Brand Watch, “Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.”

3. Use CTA Buttons

CTA stands for Call-To-Action these buttons are used on your website on the landing page to guide users towards the conversation. CTA buttons are very helpful in generating an audience that you need for your advertisement. CTA buttons increase average CTR (Click-Through-Rate) on Facebook by 2.85 times. Hence use CTA buttons on yourFacebook ads while creating them. 

4. Use Videos

Videos generate more buzz than a simple post. So make sure you add video in your ads. The main thing to notice is that video accounts only for 3% of Facebook content. Even though stats are low, look at the opportunity. Fewer uploads mean fewer people are using video content, which means more opportunity for you.

   5. Less is More 

Less is more on Facebook when it comes to character count on the ad posts. Keep the characters count on your ad post below 150, treat it like a Twitter post. Content with fewer words receives more engagement that one with longer words. Thus keep it short and simple.

6. Kill the Ads

On getting enough data on your posted ads. Workout which ads works best and which doesn’t, post the best working ads. Most ads are usually good for about a week at most. So keep that in mind while creating your ad. Kill the ads which aren't working for you as it makes zero sense to keep the ads around which are not useful.

7. Tracking is Important

Tracking is the most important key here. Track each ad that you have published. Find out what’s working and what’s not. Try everything with your ads, different content, different colors, etc. Once you have done all this, find out which tactics is working best for your ads. Grab those tactics and make the most of it.

Conclusion

Facebook gets underestimated as it has been on the internet for far too long. Facebook isn’t going anywhere anytime soon. This article guides you on how to create Facebook ads and gives you every information that you need to get started. So get cracking and start making ads.

Reasons Why Facebook Marketing Is Important For Any Business

Before moving further, why Facebook is the most potential way of marketing than any other that people generally choose. Let us first understand what Facebook marketing exactly is? And why it has gained so much importance in recent years.

Since social media came into existence, it has always been the centre of attraction. Social media websites like Facebook has made its special place in the heart of the youths as well as for the marketers.

Some of the main reason for the marketers to market their products on Social Media websites are as follows –

Facebook Marketing

• Chances are high for getting their target audiences easily.
• Social media marketing is known for enabling marketers to get more exposure and gain traffic as well.
• Within a less span of time, you will be able to target people from different areas around the world.

When we can get so much exposure using this technique, why would anyone look for those old traditional ways of marketing where they need to give a lot of time and still not sure whether they can reach their target audiences and maximise their business.

Facebook over other social media websites for marketing:

Recent research shows that Facebook has recorded more than 80 percent involvement when compared to others including YouTube, Instagram, Twitter, and other social media websites. This will help you to know why people are more heading towards Facebook for the marketing purpose then going for other platforms.

Now when we know how people are getting more involved on Facebook, here are some of the reasons why you must look for when it comes to Facebook Marketing –

1. Time Spent on Facebook – is one of the best social media sites. You will see that people love spending their time on this site for simply no reason. And when you know that your target audience is also a part of this platform. It’s time for you to take the right decision and start marketing your product in the best possible way.
   
   
   
   
   If you will check the average time, that any person is hanging out online. You will be surprised to know that a single person spends of about 28 percent of their time on these social media websites doing just nothing more than listening to music, watching short videos, liking and following others, and chatting with their friends.
   Now let us understand it this way, suppose you are scrolling your feed and you get to know about some exciting offers on your favourite deals, will you not give it a look? Of course, you will and if it matches your need. You would definitely go for purchasing it along with sharing that to your feed.
2. The pool of users – It is good to know that if you are planning to make your business grow through social media marketing. You would love to know that Facebook itself has around 1.55 Billion active users on a daily basis. Just look over that amount of users it has. And what a future of marketers will be there as they are about to target such a huge number of audiences via Facebook marketing.
3. How Targeting is fruitful? – A business can easily target users of Facebook ads just by checking their location, name, gender, interests, connections, and demographics as well.
   

Thus, here in this article, we have bought you some of the best possible ways with which you can easily get to know about the most specific, and often to some of the motivated segments of your audiences. Here are some of the most powerful ad targeting options that you might have never heard about. Have a look at them –

• You can check on the recent purchase behaviour of your audiences,
• Life event targeting is something that can help you in becoming more creative,
• Using up of custom audiences will also help you to nurture leads and building up loyalty at the same time.
• Lookalike audience is something that you can create and that will be looking alike your own target audiences.

Facebook is actually a pool for the marketers where they have so much to do with the marketing and make their business grow in the best possible ways. All they need is to be clear with everything that they can do in this platform as it is providing one with the end number of ways to make their business grow and help reach their target audiences in very less span of time.

The Ultimate Guide: Spy Tools For Facebook

Without any doubt, we can say that Facebook is the best place to promote our businesses regardless of various other trivial factors. Facebook is the biggest social media platform of this era with about 2.32 billion monthly active users till 2018’s last quarter of months. Now in 2019, it might have surpassed these numbers also. According to a study, about 93% of marketers prefer Facebook the most for marketing their products and brands as compared to other social media platforms. Facebook ads consist of various spectacular features that are not present in any other form of advertising. That’s why they are called as the epitome of advertisements.

Because of the increased buzz of social media, it’s become really tough to pleased people with our business contents whether they are in form of writing, visual, or audio. We have to always cater them with something unique and extraordinary which they have not seen ever before. That’s really tough!! Isn’t it? That’s why there are various Spy Tools For Facebook like Poweradspy available on the web which can help you a lot especially in case of pleasing people with your business ads. This tool can let you track all your competitor’s activities on Facebook and spy them like never before.

What do you mean by Facebook spy tools? 

As the name implies, “Facebook spy tools” spy means to track and detect someone's activities like a detective. We do have detectives in real life which you must see in the movies. Similarly, for tracking the activities of other people on Facebook, we have Facebook spy tools with us. By using them we can get familiar with the recent posts of our businesses rivals, track their marketing strategies, and many more.

What are the solid benefits of using Facebook spy tools?

By using tools like Poweradspy, you can track all the information related to your competitor’s business marketing strategies with much ease and without investing dollars in hiring expert marketers. These are some benefits that definitely come your way by using these tools-

Relevant data research:

Before making ads, you have to be like familiar with the marketing plans of your competitors. So, you can make something better than them. For that, you also have to find out the appropriate keyword through which you can easily target your audience. These tools can help you to find out the best keywords for your business niche. So these tools are best to use for relevant data search.

Data filtration matters: 

In today’s Internet era, tons of data files present on the web that can make you feel like crazy if you go through all of them at once. That’s why data filtration is necessary that throw away the unwanted data files. These tools simply junked out the unnecessary data from the collective database.

Proficient analyzation of data: 

Data analyzation is very important before making any Facebook ads. So, you can easily target your potential customers from the crowd of millions. Data analysis is simply the process of letting you know about the people who follow your business, buy your products, and many more.

Facebook spy tools can help you to make superb Ads and help you to generate good revenue from them for your business.

Benefits Of Facebook Lead Ads You Can Enjoy In 2019

Facebook Lead Ads

Leads are potentially bedrock of every business. Your business can’t survive when no one seems interested in the details you share, when your email list is empty or when you have no one to convince buying your products, therefore, becoming a habitual customer, later. In this way, you will not even be considered to be a business owner. The statement is not arguable that Facebook ads and Google are similar apart from the differences that are on Facebook, users focus on searching for the contents of brands or people they follow that doesn’t require signing up, making research or buying the products.

This the ultimate reason why brands need to design their ads emphasizing and appealing, in order to attract more users. Now, businesses need to ask themselves whether this much strategy is enough to generate better leads? Well, for some of them, the answer is “yes” but the majority will consider its answer is no. Let’s dive into a scenario to get this concept cleared.

The benefit of  Facebook Lead Ads

Over Facebook, lead ads act key function of removing all the hindrances that come across the path of lead generation. These ads have the following benefits:

You can collect leads throughout all the devices

Accessing to Facebook lead ads, you can reach the audience on all the devices. In this way, your business will experience growth in less time thereby increasing email subscription, pre-orders, product inquiry, demand and so on.

Get quality leads

Lead ads give you the opportunity of getting high-quality leads with the help of a welcome screen as it provides absolute information to the user regarding your offers before they proceed submitting the form. Moreover, you have the ease of rearranging and customizing the field according to the preference of users as to what pieces of stuff they willing to see. This avoids user getting perplexed among the bulk of information and avail them genuine information such as your email or product description.

Achieve correct leads

Facebook already had a feature of targeting audience based on their interest that helps you arrive at the right audience. This targeting is done on the basis of people’s buying habits or their interaction with the products that are similar to your offers.

Retargeting people

Retargeting aims at targeting those people who have earlier interacted with your lead ads. This method of targeting covers even all of them who visited your ads, opened the form but didn’t submit it, as well as visitors who showed interest in checking out your business pages or profile. This increases their probability of becoming a potential customer.

Access leads immediately

Lead ads have the capability of accessing the leads immediately after receiving a form submission. Facebook incorporation make it quite easier to synchronize your leads straight to the customer’s desktop no matter its a CRM, email service provider or additional software you adapt to track your customers. Recent studies claim that customers who were responded within an hour are seven times more qualified than that of who responded after an hour.

3 Best Pinterest Automation Software In 2019

Pinterest is emerging day by day as the new platform for digital marketing. If you are a business owner or blogger who uses this networking site for executing marketing strategies then you might have heard about the Pinterest automation tools. All these software has made the life of entrepreneurs and marketers a lot easier. All you need to do is to put your repetitive task on the Pinterest tool, and then it will get completed according to the schedule you have fixed. Daily tasks on Pinterest like following people, pinning etc are very important to stay on the top and automation tools help to automate these tasks only. Let us check out some of the most efficient Pinterest automation tools. 

Tailwind

This is the most powerful automation software which helps the user to maximise their marketing strategies on Pinterest. It really works great for bloggers, marketers, social media managers as well as for beginners. However, the tailwind is not the least expensive tool but the best thing is that you can use it for Instagram also along with Pinterest. Here is the list of tasks this robust tool is capable to do. 

• Measures the traffic on your account
• Track your pins and determine the right right time to post
• Enhance the SEO of your Pinterest page
• Discover the latest topics similar to your brand

Socinator

If you need a reliable and efficient software to automate all your Pinterest tasks then Socinator is an ideal tool for you. It provides so many features that can ease up your work up to 80%. Here’s a sneak peek about what it can bring to you.

Auto Follow - 

Following more number of people is a very important part of marketing strategy on social media but following one account at a time can be very tedious. You can automate this task with the help of Socinator

Auto Unfollow - 

There are times when you want to remove some people from your Pinterest account but it is a quiet time taking process. Socinator helps you to unfollow people in bulk.

Analysis and report -

Knowing how your strategies are working and what is the performance of your account are vital and Socinator have this amazing feature of providing monthly reports.

Auto comment - 

Commenting on the posts related to your niche is very beneficial and you can also automate this by using Socinator.

Buffer

This is another best Pinterest automation software in which you can rely on. For using the features of this tool for Pinterest you need to subscribe to its “Pro“ plan. Then you can schedule almost 100 pins in your stream.Moreover , you will also get the detailed analytics and opportunity to use multiple accounts without any hassle. The “Pro” plan of this software starts from 15$ per month. However , you can get a free trial of 7 days so that you can test the working of the software and then accordingly make the decision.

Hence, these are some of the best automation software for Pinterest that you can use to autopilot your task. The major benefit of automating is that it can let you save your precious time which you can invest in doing more productive work. 

Tips To Automate Your Tasks By Using Follow/Unfollow Instagram Automation Tool

Instagram is continuously evolving and it is showing no signs of slowing down. With every update, Instagram is introducing some new features and all that seems to be very beneficial for the people especially to those who are using this platform for social media marketing. Apart from Instagram’s own features several automation tools are also launched in the market to reduce the stress of the people by automating their certain tasks. However, from all the activities performed on Instagram accounts the most time consuming but important task that you can automate is to follow and unfollow people. Before moving ahead let us discuss why there is a need to add and remove people from your Instagram account. 

Why you need to follow/unfollow people on Instagram?

You might already know that Instagram is more of a visual platform and popularity on this platform is completely dependent on the number of followers you have on your account. There are so many reasons to follow as well as unfollow people on Instagram.

When you follow people on Instagram they will come to know about you and tends to follow back if they really find your profile interesting. Therefore the more people you follow, the more followers you are likely to get.

There are billions of users on Instagram but not all of them are genuine. Once in while you also might have encountered with a spam account. So to keep your account safe you need to filter your followers and unfollow the ones who do not look real. Also, when somebody unfollows you on Instagram you can do the same as it doesn't look nice when you have the following list larger than the followers. So why to unnecessary follow people who have no more interest in the things you share.

How to automate the follow and unfollow tasks?

follow/unfollow Instagram automation tool

Automating any tasks on Instagram is not that difficult. You can easily able to do that without any hassle. Have a look below! 

Automate to follow people

Although you can do all these tasks manually but it is a very time taking process to find the accounts related to your niche and keywords and then follow each one of them manually. With the help of automation tool you just need to provide the necessary details to your bot related to the type of accounts, you want to follow and then the rest of the work will be done by your tool. Moreover, you can also automate your task to follow accounts based on location, age, and gender. 

Automate to unfollow people

Similarly, by using this follow/unfollow Instagram automation tool you can make your software unfollow people by providing the details of such accounts. For example, those accounts which are not active from a very long time, looks like a spam account and those who are not following you back. In this way, you can save a lot of time and can focus more on the other important and not so mundane work. 

Hence, we hope that by reading this article you can get some idea of how you can use automation tools to follow and unfollow people on Instagram.