Facebook is a great platform to post your advertisements.
With more than 2 billion monthly active users, Facebook leads the social media
platform, and this makes it a digital marketer’s playground.
Facebook has the volume of users that you need for your
advertisement. It is also the best alternative to Google AdWords. Google
AdWords is good, but it’s expensive. People always think advertising on
Facebook is a waste of time but let me tell you that’s not the case. People
blame the platform for their failure, but the real reason for their failure is
their tactics.
Tactics are important if you want to use Facebook Ads to your
advantage. If you haven’t got a tactic don’t worry, below are the tips which will
help you develop a full proof strategy:
1. Target Right Audience
Posting an amazing ad is not going to
get you anywhere. If the right audiences are not seeing your ad, it won’t
amount to anything. Targeting the right audience is very important.
For example, if you want to advertise
about your gym, you probably wouldn’t target people who are more into fast
foods or the people who aren’t remotely related to fitness.
2. Post Images via Instagram
Post images via Instagram rather than
posting images directly on Facebook.
You are probably wondering why?
In a study, Buzzsumo found that
“images posted via Instagram get 23% more engagement.” Use this to increase
your audience engagement by 4 times.
And this is possible if you consider
the amount of user engagement Instagram receives. According to Brand Watch,
“Engagement with brands on Instagram is 10 times higher than Facebook, 54 times
higher than Pinterest and 84 times higher than Twitter.”
3. Use CTA Buttons
CTA stands for Call-To-Action these
buttons are used on your website on the landing page to guide users towards the
conversation. CTA buttons are very helpful in generating an audience that you
need for your advertisement. CTA buttons increase average CTR
(Click-Through-Rate) on Facebook by 2.85 times. Hence use CTA buttons on yourFacebook ads while creating them.
4. Use Videos
Videos generate more buzz than a
simple post. So make sure you add video in your ads. The main thing to notice
is that video accounts only for 3% of Facebook content. Even though stats are
low, look at the opportunity. Fewer uploads mean fewer people are using video
content, which means more opportunity for you.
5. Less is More
Less is more on Facebook when it
comes to character count on the ad posts. Keep the characters count on your ad
post below 150, treat it like a Twitter post. Content with fewer words receives
more engagement that one with longer words. Thus keep it short and simple.
6. Kill the Ads
On getting enough data on your posted
ads. Workout which ads works best and which doesn’t, post the best working ads.
Most ads are usually good for about a week at most. So keep that in mind while
creating your ad. Kill the ads which aren't working for you as it makes zero
sense to keep the ads around which are not useful.
7. Tracking is Important
Tracking is the most important key
here. Track each ad that you have published. Find out what’s working and what’s
not. Try everything with your ads, different content, different colors, etc.
Once you have done all this, find out which tactics is working best for your
ads. Grab those tactics and make the most of it.
Conclusion
Facebook gets underestimated as it has been on the internet
for far too long. Facebook isn’t going anywhere anytime soon. This article
guides you on how to create Facebook ads and gives you every information that
you need to get started. So get cracking and start making ads.
